Case study: Transforming Community pharmacy and GP workflows using Accurx

“A win-win-win all round!”

In Birmingham, Accurx has revolutionised communication between Community Pharmacies and GP practices, streamlining workflows and enhancing patient care. For GPs, messages from the local pharmacy can be assigned to the most appropriate person in the practice and saved directly to patient records - no more scanning. For pharmacies, there's higher confidence in message delivery and a major reduction in time spent on the phone.

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The problem

Before Accurx, communication was slow and fragmented - relying on jammed phone lines, NHSMail, or even in-person visits. Routine tasks like medication queries or referrals became time-consuming and inefficient.

The solution

Hyesha, a Community Pharmacist at Lodge Pharmacy, started using Accurx in February 2025 and saw immediate benefits. Now the Community Pharmacy and GP team:

Sends messages to GPs for pharmacy-first outcomes, BP reviews, prescription needs, Out of Stock medications.

Communicates with patients, sharing advice leaflets and booking patients in for pharmacy first reviews—supporting self-management.

GPs use Accurx to send referrals e.g. for pill reviews, hypertension ABPM, finding this is faster, clearer, and more reliable.

My dad struggles with tech but finds Accurx easy. It’s that intuitive.

“I love that I can send this off, and get on with other tasks. When I come back I have a response and can update the patient. If I am on the phone, I find it hard to do other things”.

Hyesha, Community Pharmacist

“Why Accurx just works”

Communication with Lodge Pharmacy has been brilliant. Accurx has saved us time, reduced phone traffic, and improved our records. We’re working more efficiently than ever.

Alishba Tasaver, Deputy Manager, Dr Khuroo’s Practice

Unlike emails or faxes, Accurx is purpose-built for NHS workflows and real-time record integration. It reduces delays, admin burden, and phone reliance—delivering a faster, safer experience for staff and patients alike.

Jennifer Hussain, Clinical Pharmacist, Tudor Practice

Saving time with asynchronous messaging

50+ telephone conversations totalling 17 hours of phone calls has been replaced by 2.5 hours of asynchronous messaging - saving valuable time for both teams and removing the need to “wait on hold”.

One-click record saving with NHS integration

Seamless NHS integration (EMIS & SystmOne) allows information to be saved to record in one-click, reducing manual entry and miscommunication, and maintaining a clear audit trail.

Secure and NHS-compliant, integrated with NHSMail

User-friendly and intuitive, easy to use with minimal training

What do community pharmacies say about Accurx?

Hear more about how Hyesha and other Community pharmacies in Birmingham & Solihull and Black Country ICB are using Accurx.